Market Access Support for International Startups

Posted by Global technology interface on December 23, 2021

Market Development / Market Access Programs play a critical role in international trade development and bilateral relations. These programs work both ways, inbound and outbound and would typically cover introductions to the local ecosystem and follow a programmed structure that allows you to make valuable connections, which otherwise may take some time to navigate around. Inbound programs help companies in site selection, scouting local talent, business opportunities etc; and at the same time, it helps attract valuable foreign direct investment that's linked to local job creation. Over the last few years, increasingly, entrepreneurs are building companies, with a vision to scale globally over a period of time. Companies that have gone on do this expansion successfully, have first captured their 'home' market by establishing a product-market fit, working on their customer acquisition and retention formula,  getting their pricing strategy right etc., and once they have scaled successfully, they start looking at new strategic markets (geographic or industries), with an aim to increase their overall market share and revenues. 


India is projected to be one of the world’s fastest-growing economies and is well-positioned relative to its peers based on their real economic growth in 2022. India is the world's fourth-largest economy. The country has many growing sectors despite COVID-19. The energy sector in India has set up a target of 450 GW of renewable power by 2030. This is the world's largest expansion plan in renewable energy. India is transforming into a digital economy with over 450 Mn plus internet subscribers; only second to China. The Indian Healthtech industry was valued at ~$1.9bn in 2020. By 2023, it is expected to reach ~US$ 5B by 2023 at a CGAR of 39%. The hospital industry size is estimated to touch US$ 372 billion by 2022. Even before the COVID-19 outbreak, a study forecasted the Indian online education market to grow to $18 billion by the year 2022. 


Global Business Inroads (GBI) is an international business, technology and innovation management firm, headquartered in Bangalore, India, that is specialized in scaling technology market access and deployment. GBI has developed the Technology Management Interface (TMI) process to scale tech access and deployment. The Global Technology Interface (GTI ®) platform for companies, entrepreneurs, MSMEs, startups and R&D institutions showcases innovative technologies and facilitate collaborations in technology, science, research, and business on a global platform in a sustained manner. GTI helps to display, discover, develop and deploy technology in a global market through its technology showcase, market validation, discovery and commercialization programs. 


To help companies succeed, it is important to have a systematic process that takes them from connecting with potential partners, customers, manufacturers, distributors, investors, large corporates and other ecosystem players – to techno-commercial analysis and localization to pilot to commercialization. Startups, and particularly growth-stage companies with international aspirations, should keep looking out for such market development programs, as it gives an instant and tremendous boost to your efforts. It opens up doors that otherwise take time to crack open. Govts, startups, investors, corporate customers in India and globally have realised the potential of well-designed market access programmes and they are working with established names in the industry to build customised market access programmes both inbound and outbound.

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